The flurry of activity that has happened as we close in on election day is hard to keep up with. There are the usual sign wars now that signs can be posted in certain areas on both City and SAMLARC property. The mailers are coming in fast and furious, with some candidates having multiple mail pieces hitting the same day.
And for the first time in Rancho, we have had three "hit" pieces targeting various candidates, and another mailer that has caused controversy among the City Council, as it, in the minds of many, implies that RSM could become another "Bell" unless you vote for the named candidate. This same piece has been used in other cities, perpetuating the negative images. It's a shame to see false and misleading mail being sent in our formerly cordial community, as well as unnecessary negative campaigning.
And in the ever escalating sign wars, there have been the first negative signs, both professional and homemade posted around town. There has also been a report of one candidate chasing another because he was upset by how close the other candidate placed their sign to his...
From the feedback, going negative is not being received well by a certain segment of the community. Just how large that segment is will be determined on election day.
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